Founded in 2019 NM BEAUTY is a cosmetic brand that focuses on embracing the most beautiful version of you. Catering to the fierce Arab woman, NM BEAUTY’s founder, the Lebanese NOUR MOUSSA created a product that pushes forth the idea of self love. Seeing as a majority of Nour’s fan-base are from the GCC, and she is highly known for the beauty of her own lashes, hair, and lenses, her followers were constantly asking her for product recommendations, and quickly, her opinion became extremely credible. With this thought in mind, Nour Moussa launched her own brand, initially catering to the Middle East. Due to the strong relationship she built with her followers, Nour Moussa was keen on being involved throughout every step of the process.